ill Manors

After viewing the trailer I predict the film would be about drugs, alcohol and troubled teenagers who are vandalising properties.

It looks as if it will be a very violent film which would be full of action.
It shows the stereotypical work class group of people- A.K.A "CHAVS".
IT seems a very extreme negative stereotype- not everyone is on the street blowing up cars.
The typical "People on Benefits"

The Distributor:

Production companies: Microwave
Film London
BBC Films
Aimimage Gunslinger
HEad gear films
Ill manors
Metro technology


Budget- £100.000
Genre- Britsh gansta film
Target Audience - 18 and up- the youths of london- by putting Drugs and violence in it.
Production-











Distribution-

They are independent film

Box office returns-  £715,000 worldwide

 Marketing of ill manors
To be successful films rely on marketing and the distribution
Ill manners is a British film from 2012.

Ill manors is a film written and directed by singer Plan B
He used this as an essential marketing tool alongside his album, he did this by basing his music and film around the same themes.
Plan B also links the film with his music by the film focusing on eight core characters, and their circles of violence as they struggle to survive on the streets each story links with one another and each story can be represented by one of his rap songs.
The production company that worked alongside Plan B to create this was BBC Films, a large British production company who have also produced films such as 'street dance 3', 'an education' and 'fish tank'
BBC films helped finance the film to a budget of £100,000 which is considered very low compared to a film produced in the USA.

Ancillary markets. IT was released on DVD, Blu ray, Download and On-demand
DVD contained footage which was not broadcasted in the cinemas which meant that people who had seen the film in cinemas may want to buy the DVD as it has some extras.
elegised as a soundtrack to the film of the name plan bs ill manors album it went straight to number 1 on the charts
it was a massive help to the publicity and advertising strategy.
It was released in the US on sundance film festival and shown at the greater manchester film festival- non traditional routes that independent films have to take to create awareness- Star wars the force awakens didn't need to do this.

It got a relatively wide release from the independent distributor Revolver (which has its first big success with Kidulthood-the film which helped to begin the current, urban film cycle)
The initial release was successful with over £250,000 taken during the first weekend from 191 cinemas
but in week 2 the number of cinemas fell to 83 and the screen average fell by 65% sky falls cinemas didn't fall nearly as dramatically.
This is very telling and could be read in several ways. Revolver may have concluded that an initial release to capitalise on the strong profile of plan B would need to go wide first but that most of the audience would get to see it via DVD and online later. But it also looks like word of mouth was not strong- no one was speaking about it.

Drew has said that his focus was the 15-25 age group.
BUT in that sense he has done the film no favours the BBFC classified its as "18" certificate
This was due to the bad language, drug scenes and extreme violence
It must have lost under 18 audiences because of this.

Psters, trailers and premiere
- Posters were first advertised on 8th May
-it was advertised in Empire magazine website
-Following this there was the premier
-There were around 8 different posters for the film
-The trailer was release May 2012
The premiere was on the 30th May 2012 in London, Leicester square
This screening was also attended by several British recording artists such as Alesha Dicon, Alexandra Burke, Professor Green, Tine Tempah, Wretch 32, Example and Ed Sheeran
There wasn't as much money spent on these as sky fall and star wars.

There film was then release to 191 cinemas in the UK and Republic of Ireland by Revolver Entertainment on 6th June 2012.
Social MEdia was used as a method of free marketing strategy, he was able to create a Facebook and Twitter page, this meant that he could gain publicity as social media is very popular and used worldwide and this was a very effective method of marketing without having to pay
The social media sites for ILL manors were very popular with the verified twitter page having 3669 followers and the Facebook page having 31616 likes.
There was also a website for the film the website showed many features which gained publicity such as showing the trailer reviews form celebrities a synopsis a link to the album and stills from the filming.

Advantages of a big conglomerate in production and distribution Producdtion
-will be able to take risks when making films
-Wont need to collaborate to secure funding
-Can be more ambitious with film get bigger stars have more special effect travel to better locations
Distribution
-Sheer size and power in the industry- more money and better links related companies ie- Lucasfilm Ltd, Bas robot productions and walt disney studios motion pictures