Walt Disney cooperation Institues and audiences

They own…
                     Marvel
                     Pixar.
                    Lucasfilm
                    Espn


Be prepared to understand ad discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions.

Case study- Star wars the force awakens

It is the largest media conglomerate in the world in terms of revenue. Since its founding in 1923. the company comprises:
-The Walt Disney Studios
-Parks and Resorts
-Disney Consumer Products
-Disney Media Networks

Vertical integration:
Harry Potter-  From the Novels going to the films going to the merchandise going to the harry potter studios to the harry potter world.
The production- Harry Potter was created by Warner Bros in association with Hey day films.
The distribution- Was Warner bros .

Disney Synergies…

1. Toy Story 3 • Digital 3D re-release of ‘Toy Story’ and ‘Toy Story2’ – teaser trailers for ‘Toy Story 3’. • Blu Ray/DVD combo release of the films included ‘The Making of Toy Story 3’ featurette. • Disney Interactive Studios released ‘Toy Story 3: The Video Game’ prior to the release of the film. • ABC’s ‘Dancing With the Stars’ featured a performance from the film. • Prior to the release the Disney Channel held a ‘Toy Story’ day, showing the first two films and sneak peeks of the third one. Disney and Synergy Lesson Objectives: To be able to identify specific examples of how Disney uses synergy.

Making disney merchandise, selling it at the disney stores, the disney parks and disney studios. 

Hollywood Media Synergy…

1. Why did Hollywood switch its focus to mega-franchise movies?

     In order to make more money 

2. How are mega-franchise movies defined?

     Blockbuster movies (star wars, batman) Through merchandise 

3. How important are sequels to the hollywood film industry?

     very important because if they have create a number 1 film which millions really liked, bringing out more films would continue to keep these fans and make even more money.

4. What is ancillary revenue? How important is it?

  That is derived from goods or services other than a company's primary product offering (e.g. toe, other mercy, video games, books, etc) 

5. How important are video games to the film industry? 

Indiana Jone mega-franchise- 

4 films

A comic book series 

Novels

A tv series 

Video games

attractions at 4 different theme parks

Wide range of toys

a pin ball machine 

Mega-franchise- films rely on the use of spectacle.

High budget productions with expensive set design and special effects.

This works as a "barrier to entry" to lower- budget films, allowing the major studios to continue to dominate the film industry.