The Distributor: LucasFilm produced a trailerThe production companies: The Walt Disney Company and Lucasfilms
Budget- $200 million
Genre- SciFi
Target Audience: 13 and older
Production: Bad robot and Lucasfilms and true north productions
Distribution : Disney
Independent or a conglomerate? Conglomerate
Horizontally integrated structure
Box office returns:
Look for synergies for this film.
Disney- to get money they go to the head of Disney
Indies- to get money they have to go to the bank
Conversation on Twitter- after the trailer airs there were more than 17000 tweets per minute
Teasers and trailers
Shown at peak times- the super bowl (ESPN)
First teaser(trailer) - November 28th 2014
Second teaser- April 16th 2015
Comic- con July 10 2015
Official trailer- 19th oct 2015
Video game- 8th December 2015
Film released- 18th December 2015
The final trailer generates 130M views in one weekend of its release
Vertical- produce film, distribute it within Disney store
15% of the audience was between the ages of 13 and 17
Tickets were primarily purchased by men between 18-49 with an average age of 34
The force awakens in the U.S. Is male or 70% of it
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