Friday, 13 May 2016

Example Revision- Ethnicity.

Answer the question below, with detailed reference to specific examples, from the extract only. Extract: Treme, Season 1, Episode 6, directed by Brad Anderson.
Discuss the ways the extract constructs the representation of ethnicity using the following:
• Camera shots, angles, movement and composition
• Editing
• Sound
• Mise-en-Scène.

Textual analysis exemplar:
Level 4 response
In the history of TV Dramas, ethnicity has been portrayed in a number of ways. As suggested by Akinti (2003), ethnic minorities are often portrayed negatively without sufficient coverage of the livelihood and positive cultural aspects to ethnic minorities lives in the media. However, as Treme shows, this is not always the case, as demonstrated though the camerawork, mise-en-scene, editing and soundtrack used by Anderson.
As shown through the mise-en-scene in the extract, the characters who would usually be attributed to the cause of crime and societal issues (that is to say the stereotypical view of black people in the media) are not linked to crime. In fact, the use of a trumpet and the materials being used to make into clothes at the end of the clip, highlights how the black people in this extract are portrayed as civilised, peaceful people who have no links to crime. In sharp contrast, the white Americans sat in the living room of a high class and high status house are shown to be smoking and drinking cocktails which leads the audience to view them as more criminalised and ambiguous than the ethnic minorities. On top of this when comparing the homes of the various characters we can conclude that the white people are richer and more sophisticated than the black people when comparing it to the poorer community they are shown to be living in. This is furthered when contrasting the clothing of each ethnic group. The white people are demonstrated as wearing expensive clothing and jewellery whereas the black men are wearing fairly scruffy and less expensive clothing. In some aspects this conforms to the conventional view that white people are in better paid jobs and consequently live more upper class lives.
Brad Andersen also uses sounds in the extract to generate a view that the black ‘ethnic minority’ is less sophisticated than the white people. Through the use of dialogue such as “It’s a contradiction in terms”, the perspective of the white people appears to be that they are well educated. This is also furthered and shown by the fact that the Doctor, who says “ You need to lose 200 pounds” is likewise white and in a high paid job. In contrast the black men at the beginning, and similarly the couple at the end of the extract, are constructed by Andersen to have culturally alternate lives to the white people. This is shown by diegetic colloquialisms and the accent and tone of which they speak in. Moreover when one of the white ladies says, “You don’t have to sell marijuana to get revenue”, it becomes apparent that white people are linked to high-profile crimes. This conforms to the view that crimes committed by white people are usually to a larger scale than the petty crimes attributed to ethnic minorities.
Camerawork is also used in the extract to construct the representation of ethnicity. When introducing the hospital clinic, a pan is used to establish the setting. As a result of this pan, it becomes clear that the majority of people in the waiting room are black or of a different culture to the American majority, this symbolises how the ethnic minority are reliant upon well-educated white people to care for them. However, contradicting this construction, long shots are used at the end of the extract to show the black couple making clothes – it then becomes apparent that this is being done to raise money for other people, hence implying that help is provided by ethnic minorities, consequently opposing the stereotypical views of society – furthermore the establishing shot at the beginning of the extract generates a view that this neighbourhood is run down and poor – two black people are then shown, in the background, to be walking along a path. This leads a viewer to presume they live there, and, as an implication, this establishing extreme long shot represents ethnic minorities to be living in squalid and poor conditions. For this reason, some would argue that they are portrayed as a burden on society as a result.
Finally editing is used by Andersen to construct representations of ethnicity. The use of cross cutting throughout the whole extract allows a viewer to compare the lives and culture of different ethnicities. For instance, we can compare the squalid conditions black people are shown to live in at the beginning to the more sophisticated upper class conditions of white people that follow the first scene and this starts constructing representations of a difference in class, status and wealth. But, cutting from a long shot of the white women in the restaurant to an extreme long shot and then to a close-up of the woman’s face clearly shows how she is frustrated with having to work. Then later cutting this to a shot- reverse shot scene of the two black people making clothes with no such expression of frustration demonstrates how perhaps black ethnic groups work harder and are more committed to work than white ethnic groups and hence, in many aspects being a counter-type to usual perspectives.
In summary, it is therefore apparent that the view of Akinti, previously referenced, is conformed and opposed to, in this media extract. Ethnic divisions are apparent in this extract, such as the separation in wealth of one ethnic group to another, and the dependency of one upon the other, yet the negative views usually attributed to ethnic minorities are not clearly expressed in this extract. In fact, in some aspects the audience feels pity for the ethnic minorities, hence showing the construction of counter typical views.
COMMENTARY
The candidate starts with a contextual introduction to the TV drama which is clear and concise. The response then focuses on the mise-en-scène of the extract, the most typical way in which a response begins. The candidate uses the technical features of the extract to exemplify an analysis of ethnicity, for example, in discussion of key objects and clothing in the second paragraph. This is then argued to be a cultural asset of Afro-American culture. The candidate’s response swiftly moves onto comparison between different ethnic groups using juxtaposition through iconography (as indicated in the second paragraph) and then setting (as discussed in the later paragraphs; and in detail).
The response then uses sound as a technical feature to compare and contrast differences in ethnicity. What is detailed in this response is the reference to the use of characters’ dialogue and examples of diegetic sound within the clip, although the response does not cover the use of music in much detail. Editing is the technical aspect which is typically under used by candidates on the whole, but this technical aspect of the TV drama has been addressed well in this particular script. The candidate discusses cross cutting and the use of shot reverse shot. What is excellent about the analysis of editing in this extract is the discussion of how representation is constructed through shot sequences and how this establishes the representation of ethnicity. The candidate clearly summarises the representation of different social groups in this level four response, which is detailed and sustained in argument with a full range of examples used.

Summary: An excellent response with a clear understanding of representation consistently linked to technical knowledge. Music is not covered, but there is evident a good discussion of dialogue.

Tuesday, 3 May 2016

Sexuality

Definition- A person's sexual orientation or preference.

The stereotypes…
Heterosexual male= tough, protector and leaders. They are usually higher in society as Strauss's idea of dominant figures state the men who are around their 40's who have high paying jobs dominate in the general public.
Heterosexual woman= Weak, girly, feminine, damsel-like and emotional. Strauss's idea of binary opposites is evident as they are typically seen as subordinate figures.

Branston and strafford- Soaps rely on archetypal characters and stereotypes- ensures ready accessibility because stories have universal appeal about families and communities.
Stereotypes depend on shared cultural knowledge- some part of the stereotype must ring true.
Stereotypes are always about power: those with power stereotype those with less power (Dyer).

Homosexual male= Camp, girly, promiscuous, feminine looking clothes and loud.
Homosexual female= Butch, feminist, short hair and hate men.

Homosexual males=
Portrayed as overly effeminate.
There can be the belief that all gay men desire to be women or are feminine
Gay characters are condemned to a life alone without children
Mothers regret being too close to their sons, thinking that is what "made" them gay
The idea is that its just a phase
Drifting from one sexual liaison (relation) to another, they end up old and alone
Gay men are only concerned with sex
Gay men are flamboyant, feminine characters, have camp mannerisms
Represented as often feared, pitted or being the subject of laughter
Gay men do professions like fashions, material design and hair styling
Gay men are often depicted as suffering family rejection
Speak with a lisp

Homosexual females:
Gay women are portrayed as overly masculine
Often represented to be aggressive and mouthy

The street- Analysis
https://www.youtube.com/watch?v=E5F-cqQ1Uwk
Editing-

  • Eye-line match- Showing the sight between the people in the strip club
  • Jump cut- to them in the car talking about  them being "soft"- the stereotypical
  • Jump cuts- showing the surroundings of the gay club
  • Shot duration- Quick- short takes- focusing of sexual relations- Kissing or thrusting
  • Dark- "Not associated with the norm"
Shots:

  • Hand held group shot- On a building site- contradicting the stereotype of "Camp" men when they are homosexual. 
  • Double shot- conversation between two builders- "well don't you fancy a pint?" 
  • Jump shots- Between the people in the club- Those kissing each other to those dancing intimately together and then the strippers on the side. 
  • Eye-line shot- showing what the man is looking at- the stripper.

Angle:


  • Hand held- can show the confusing they may feel- going wiht the stereotypical view of "It's just a phase"
  • Over the shoulder- Clearly showing the outfit of the builder- He looks tough "macho" a contrast on the stereotype
  • Far shot- Filmed behind a pint pourer-  "Pint of larger please" contrast of stereotype- a pint is claimed as a tough man drink.

Movement:


  • Hand held-Showing lots of confusion and the people around them in the strip club- covering the camera every so often, showing the people is almost distressed
  • Pan down on a male strip dancer- straight away displaying a gay club vibe.



Friday, 29 April 2016

Shameless Homework Analysis

During the opening of shameless (the first minute), the director has subtlety hidden different techniques to continue the portrayal of the story and to represent the lower class.

 An example of this when the father actor walks down the stairs there is non-diegetic sound used, music, calming and serene. This ironic music choice is followed by an argument of the rest of the family, breaking the tranquility the audience except to witness. Lack of respect is presented as soon as diegetic speaking starts from the children. Swearing and informality to a higher class family would be absurd, especially to an elder, yet here these morals do not seem to exist- suggesting this to be a discourteous family, thus putting them a lower class family. Stereo-typically, those with less class as seen to be less educated, successfully portrayed here with the speaking habits of the entire family. Alongside this the mise-en-scene continues to supports the representation of a stereotypical lower class family. For example, the clothes shown by the father are very scruffy, giving him a disheveled example. This supports a lower class family because they clearly do not have enough money/ choose not to spend money on clothes regularly and leaving himself unshaven and rather quite dirty. If it was twisted to a higher class family, stereo-typically, the father would be wearing a smart suit and be head of the house, where clearly this father isn't. Alongside the look of the father in this scene, there is what seems to be a teenage mother, conveying a uneducated "typical" under class daughter. As it conveys her to be a mother, a negative light is given to people of that standing, even though there is families who live like this, it doesn't mean all of them do. Continuing on from this point, the baby even has a tracksuit on, conveying a suggestion that all lower class citizens dress poorly like in this sense. Additionally, in this one minute, there are various camera shots shown. For example, there is a shot reverse shot when showing the argument of the son and father to show both sides of the argument, showing how the son gets up as he gets angrier showing no authority between the ages of this family type. Furthermore, a pan shot is used of the children when the father is speaking, showing an almost "gang" up on their father, the reason for this would have been to show a view on lower class families, even if inaccurate, it continues to suggests that families of this class do not have separation of ages. This opening minute also shows class simply through the quality of the footage. If this clip was of richer people, it would more than likely be very high quality, whereas here, the editing is clearly at a minimum and shows that the lower class families in a more natural light. This is important when representing class because if it were for a lower class and the quality was high, it would contrast the way the director is showing this family.

When going onto the next minute, the representation of class continues to convey the lower class in a negative way. Straight away you can see the editing of frames over lapping the word "greed" repeated then "me". This is created to animalise the father because this behavior is clearly normal for this type of family- having a lack of money turns people into animals- preying for as much as they get for "greed". This helped by the tone of the way he says the words- as if they are roars/groans. When one of the daughter says "because we want you" the same music from the beginning plays- as if now is the time there is going to be serenity, for a touching moment. Also at the time the camera slightly zooms from a close shot to an extreme close shot. This would have been used to show the emotion/ shocked looked from the father. It's important because it shows class that even if they argue with each other, they only have one another and soon make up- perhaps in a circle, repeated these stages over and over. When there is little speech  there is an over the shoulder shot from the fathers view of his children, to show unity once again- as if the words said to and about the father didn't even happen. The mise-en-scene is also helped in this minute to portray a bad view on lower classes because of the state of the house. For starters, the walls don't have wallpaper of anything covering the walls suggesting a very dirty and unkempt house- perhaps this is a council house- stereo-typically where most lower class live. Also purely down to the size of the table and the surrounding suggests that this is a very small house considering there are so many of them- so it is implied that it is a very crammed packed house.

The last minute of the clip of Shameless is outside- showing the family the "house" that they are wanting, when really it's a caravan. There is a long yet fast pan from the caravan to the family to show how this is clearly not what they were expecting and it closes the strong view of the lower class families not being able to actually get a house- just a caravan. There is also a camera shot showing all of the family members looking at the father in shock. The mise-en-scene helps the representation of class because it shows the road by the house and it looks very messy and unkempt- much like the inside of their house, yet just by looking at the fences here implies to the audience that this is a very run down area so lower class families "all" live in these types of areas. Furthermore, the diegetic sound of the wind and outside interruptions continues on the view of how the editing has been used to help the convey the lower class negatively because clearly the boom mic isn't that close to them and is picking up extra sound just to show how horrible this area must be.




Theories applying to Shameless- 
Lawler- CHAV stereotypes
A term of disgust and contempt. Argues that the media use the discriminatory and offensive language to vilify what they depict as a peasant underclass symbolised by stereotypical forms of appearance.
Newman- (20060 Sitcoms under represent the under class.Argues that there are very few situation comedies, television or drama which focuses on the everyday lives of working class who constitute a significant section of society/ When in the media working class are often depicted in a very non positive light dumb buffoon- Homer simpson and immature machos (phil mitchell) 
Butsch- Working class portrayed as flawed individuals- Benefit cheats. 
Swale- NEET

Thursday, 17 March 2016

Technology

New technologies that have impacted on the UK and Hollywood Film industry...

  • Netflix
  • Youtube
  • TV films
  • piracy 



IMAX Films...
(Image MAXimum) it is a motion picture film format and a set cinema projection standards created.
  • IMAX brings higher viewing quality to the audience but requires 65mm of film.
IMAX Film examples- Transformers, the dark night rises and star wars the force awakens 

The growth of IMAX theaters...
January 2016 there were 1061 theaters in 67 countries.
UK currently owns 30 IMAX theaters. 

Digital Technologies...
The film vs. digital debate rages on, with top directors like
  • Chris Nolan refusing to abandon the traditional medium, claiming that "It's cheaper to work on film, it's far better looking.
On the other hand,
  • Steven Soderbergh has been a huge fan of the digital format, particularly with lightweight digital cameras like the Red One affordability

Digital technologies...
  • Lower processing and equipment costs 
  • Light weight/low cost
  • less cumbersome editing procedures
  • Quality of digital not viewed to be as good as film by many in the industry.
  • RED cameras shoot at 4k and 6k suitable for cinema viewing.
There has been a dramatic declining in the attendance in UK Cinema attendance.
Other factors affecting the film industry and theater attendance...
  • Piracy
  • DVD & BLU-Ray
  • Secondary viewing platforms
  • Netflix
Movie Piracy...
Piracy refers to the unauthorized duplication of copyrighted content that is then sold at substantially lower prices in the "grey" market.
Piracy is Theft. This is because it is stealing someone else work/ film, and making benefit for it- gaining money on other peoples success. If they sell it cheaper than the original selling price individuals may be tempted to pay the cheaper one.

Effects of Piracy...
  • 30% of the UK population is active in some form of piracy, either through streaming content online or buying counterfeit DVDs.
  • This costs the UK audiovisual industries about £500m a year
  • Cinemas are losing about £220m a year at the UK box office due to piracy
  • It affects Independents more than the Big 6.
How is the industry responding to the threat of piracy?
  • Phase out of DVD and BLU-Ray
  • Infra-red film technology
  • Educating consumers
  • Offering film content for free with advertisements (spotify)
  • Selling downloadable films (Apple, via ITunes Store)
  • Internet streamed but legally bought films...
  • This latter option will require superior (secure) technology and online infrastruture 
  • Sky developing a household hub computer/T.V
Home Entertainment...
  • VHS
  • DVD
    BLU-Ray: High-definition video may be stored on Blue-ray discs with up to 1080p resolution

Netflix has more than 20 million subscribers with content available of devices like Xbox and IPads.
Hollywood film executives fear Netflix may conquer traditional broadcast services the way it did blockbuster if someone doesn't keep them in check.

Technological Convergence...
This is when one particular device has many other features than its primary use. A device which orginally had one primary purpose has evolved into doing similar tasks to other devices.
  • A phone...
  • Phone calls
  • Email
  • Listen to music 
  • Access the internet
  • Watch movies/TV
  • Play games 
  • Downloading Different Apps.

  • A laptop...
  • Internet 
  • Listen to music
  • emails
  • Play games
  • Online chat
  • Play music 
  • Work station
  • Watch movies and TV
Film content can be consumed by an audience in various ways...
  • In a cinema
  • Through home entertainment (SKY Movies)
  • On the move (On planes)
Institutions need to provide films increasingly in digital format
  • because film consumption is moving away from cinema towards home entertainment via BLU-ray, streaming
  • Increases the risk of Piracy (there are more ways to get hold of the film- you don't have to just film it in a cinema
  • Large institutions (Big 6) Offering cinematic experience in large screen (iMax) format, followed by digital release as DVD, BLU-Ray, streaming
BUDGET FILM PRODUCTION
  • Film production is cheap
  • Producers can self market using Youtube/ Vimeo
  • Digital technology has made life better for low budget film makers and distributors because it is cheaper and easier to distribute
  • UK film Council, UK Media Desk have online submissions for short films.
Digital technology offers new opportunities and the one way process of film making is now opened up to new kinds of people because the means to produce are cheaper, and has become interactive. With online media ie. docial networking, Tv on demand, video games, means that the internet will play a role in the film distribution. This convergence of media through digital technology creates new opportunities for distributing and exhibition.

Films will be more accessible to a wider audience because of the cheaper cost of Digtial Video, with a place for short film via the internet.

Digital technology has transformed the film industry with low cost cameras and with phones now having HD video cameras



Proliferation...
Proliferation is the increase in the amount of hardware and content available to both audience and institution through emergence of new and old media 
For example..
IPhone is a big hit- so companies have learnt that consumers want a touch screen phone that has lots of apps. Suddenly there's LOTS of smart phones with similar looks and attributes: PROLIFERATION.
This is the same as when Blackberries were around, lots of companies made various phones in the same model.
This can occur from the breakthrough in new technology
For instance technological convergence through the digital age.
Technological convergence+combining two or more technologies (hardware)
Example touch sensitive/high red "retina" screens lead to the development of IPhones and IPads now capable for viewing HD Movies at 1080 pixels
Samsung using a similar LCD screen technology market their products under the galaxy brand.

Exhibition...
Today there is a proliferation in the way we can consume the content through both old and new media, and how these have converged.
IE. TV newspapers are now converged online with the use of the internet. Where websites have video news and also people writing on blogs with their own view
Therefore providing new opportunities for media communications.


Threats to media
Netfilx
On demand
Youtube
Piracy
Sky movies
Virgin media
Blu-ray
On flight movies
Technology advances

Task 2
Create a mind map or bullet point list of patterns of personal media consumption.

  • How many films seen in cinema per month/ Year?
I rarely go to the cinema so perhaps around 3 films per year. It depends what films come out and whether they interest me.
  • What other ways do you consume film and media and why do you consume it in this way?
My main source of films is Netfilx.I do this because its so much better and easier to watch films in the comfort of my own home instead of having to go to the cinema and it is cheaper- the cinema costs £10 per ticket (ion average) Whereas Netflix costs £5 a month- much cheaper and lots more films are available.
  • Your perspective on Piracy…
It isn't fair on the original creators as they are taking their work and earning money from it. 
  • Have you been to I-Max? 
No i haven't
  • Do you see the main blockbusters at the cinema as soon as they are released or do you wait to stream or buy the DVD?
Depending on the film i would go to the cinema to see it if I really am intrigued. Although the majority of the time I wait. At home I watch on average 1 per week.

Tuesday, 8 March 2016

Media production is dominated by global institutions, which sell their services and products, to national audiences. To what extent do you agree with this statement?

Media production is dominated by global institutions such as “The big 6”. These institutions consist with- Disney, SONY, Warner Brothers, FOX, Universal and Paramount. The Big 6 account for 90% of what we read, watch or listen to. This fact shows how dominated these companies are over media.

Disney brought Lucasfilms for 4.6 billion dollars.  Together, the companies created the movie Star wars the force awakens. This is a really important example to support how the media production are dominated by global institutions, purely down to the significant amount of money both spent of the creation of the film and the Box Office returns- notwithstanding the amount spent on merchandise. The budget for the film was $200 million targeting everyone aged 13 and older. As star wars has had many films, ages can range from young to old- thus showing how sequels are a main part of the creation of a dominating institution as it keeps the audience keen, thus spending more money on the films. As of March 6th 2016 the total amount taken is $928, 842, 219.   


Walt Disney is a media corporation, which is both horizontally and vertically integrated. The way in which Disney is horizontally integrated is because several film companies work with Disney to produce movies so it can offer a wider range of films for different markets. These companies consist on Marvel, Pixar and Touchstone. Marvel and Disney have produced movies such as Spiderman and Iron man. Thus showing how the horizontally integrated companies can sell their services and products to national audiences because fans of marvel and fans of Disney would come together and all watch the film. This creates a bigger fan base producing more money.  However, Disney is also vertically integrated because it produces a film, distributes it and the exhibits it by owning the Cinema Company Pacific Theatres, through TV by owning ABC and ESPN productions, through the Disney stores and then finally the Disney parks. 

Tuesday, 1 March 2016

Star wars the force awakens

The Distributor: LucasFilm produced a trailer
The production companies: The Walt Disney Company and Lucasfilms



Budget- $200 million
Genre- SciFi
Target Audience: 13 and older
Production:  Bad robot and Lucasfilms and true north productions
Distribution : Disney
Independent or a conglomerate? Conglomerate
Horizontally integrated structure
Box office returns:

Look for synergies for this film. 
Disney- to get money they go to the head of Disney 
Indies- to get money they have to go to the bank 

Conversation on Twitter- after the trailer airs there were more than 17000 tweets per minute
Teasers and trailers 
Shown at peak times- the super bowl (ESPN) 

First teaser(trailer) - November 28th 2014
Second teaser- April 16th 2015 
Comic- con July 10 2015
Official trailer- 19th oct 2015 
Video game- 8th December 2015
Film released- 18th December 2015

The final trailer generates 130M views in one weekend of its release 
Vertical- produce film, distribute it within Disney store 

15% of the audience was between the ages of 13 and 17 
Tickets were primarily purchased by men between 18-49 with an average age of 34
The force awakens in the U.S. Is male or 70% of it 



Glossary- Institutes and Audiences

Synergy- when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts- it works when different elements within a media conglomerate promote (e.g. film studio, record label, video game division) create linked products (e.g. film, soundtrack, video game). For example Lion King Film Series. Became a broadway play, the soundtrack for the play and the first film was available but they both also has shirts, cups and other souvenirs.

Cross media convergence

vertical & Horizontal integrated institute- Horizontal integration: Walt disney owns many studio entertainment, consumer product companies and media networks
Vertical integration- walt disney plans, produces, advertises, and distributes all of its products on its own.

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.  With four different production companies the Disney corporation is able to expand its market. - Marvel- Pixar- Touchstone- walt disney.

Vertical integration is an arrangement in which the supply company is owned by that company.

Marketing: The process of raising awareness; targeting an audience; creating publicity through various methods.

Distribution: The way the film gets to screens; distribution company

Exhibition: The way we view; getting the film to a paying audience

Production: The making of the film; pre-production and funding; shoot (format); post-production (SFX)

Media Ownership is dominated by the Big 6 Media coronations. These exist as conglomerates

Conglomerates:  A conglomerate is a large company composed of a number of smaller companies (subsidiaries) engages in seemingly unrelated businesses. A media conglomerate is a company that owns large numbers of companies in various mass media such as TV, radio, publishing, movies and the internet

Cross media Ownership is the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable TV, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities.

The big 6- FOX, SONY, Warner Bros, Universal, Disney, Paramount- they control a staggering 90% of what we read, watch or listen to.

Independent film (indies) - is a film production resulting in a feature film that is produced mostly or completely outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies.

A media franchise is a colleen of media in which several derivative works have been produced from a original work of media- Star wars- indiana jones- shrek.

Media convergence- The combining of two or more mediums. Different mediums are TV/ film/ computer graphics/ radio/ website etc. Media convergence in the film industry can happen in production, distribution or exhibition. It happens when the music industry comes together with the film industry when Adele released the new single for Skyfall.