Tuesday, 8 March 2016

Media production is dominated by global institutions, which sell their services and products, to national audiences. To what extent do you agree with this statement?

Media production is dominated by global institutions such as “The big 6”. These institutions consist with- Disney, SONY, Warner Brothers, FOX, Universal and Paramount. The Big 6 account for 90% of what we read, watch or listen to. This fact shows how dominated these companies are over media.

Disney brought Lucasfilms for 4.6 billion dollars.  Together, the companies created the movie Star wars the force awakens. This is a really important example to support how the media production are dominated by global institutions, purely down to the significant amount of money both spent of the creation of the film and the Box Office returns- notwithstanding the amount spent on merchandise. The budget for the film was $200 million targeting everyone aged 13 and older. As star wars has had many films, ages can range from young to old- thus showing how sequels are a main part of the creation of a dominating institution as it keeps the audience keen, thus spending more money on the films. As of March 6th 2016 the total amount taken is $928, 842, 219.   


Walt Disney is a media corporation, which is both horizontally and vertically integrated. The way in which Disney is horizontally integrated is because several film companies work with Disney to produce movies so it can offer a wider range of films for different markets. These companies consist on Marvel, Pixar and Touchstone. Marvel and Disney have produced movies such as Spiderman and Iron man. Thus showing how the horizontally integrated companies can sell their services and products to national audiences because fans of marvel and fans of Disney would come together and all watch the film. This creates a bigger fan base producing more money.  However, Disney is also vertically integrated because it produces a film, distributes it and the exhibits it by owning the Cinema Company Pacific Theatres, through TV by owning ABC and ESPN productions, through the Disney stores and then finally the Disney parks. 

Tuesday, 1 March 2016

Star wars the force awakens

The Distributor: LucasFilm produced a trailer
The production companies: The Walt Disney Company and Lucasfilms



Budget- $200 million
Genre- SciFi
Target Audience: 13 and older
Production:  Bad robot and Lucasfilms and true north productions
Distribution : Disney
Independent or a conglomerate? Conglomerate
Horizontally integrated structure
Box office returns:

Look for synergies for this film. 
Disney- to get money they go to the head of Disney 
Indies- to get money they have to go to the bank 

Conversation on Twitter- after the trailer airs there were more than 17000 tweets per minute
Teasers and trailers 
Shown at peak times- the super bowl (ESPN) 

First teaser(trailer) - November 28th 2014
Second teaser- April 16th 2015 
Comic- con July 10 2015
Official trailer- 19th oct 2015 
Video game- 8th December 2015
Film released- 18th December 2015

The final trailer generates 130M views in one weekend of its release 
Vertical- produce film, distribute it within Disney store 

15% of the audience was between the ages of 13 and 17 
Tickets were primarily purchased by men between 18-49 with an average age of 34
The force awakens in the U.S. Is male or 70% of it 



Glossary- Institutes and Audiences

Synergy- when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts- it works when different elements within a media conglomerate promote (e.g. film studio, record label, video game division) create linked products (e.g. film, soundtrack, video game). For example Lion King Film Series. Became a broadway play, the soundtrack for the play and the first film was available but they both also has shirts, cups and other souvenirs.

Cross media convergence

vertical & Horizontal integrated institute- Horizontal integration: Walt disney owns many studio entertainment, consumer product companies and media networks
Vertical integration- walt disney plans, produces, advertises, and distributes all of its products on its own.

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.  With four different production companies the Disney corporation is able to expand its market. - Marvel- Pixar- Touchstone- walt disney.

Vertical integration is an arrangement in which the supply company is owned by that company.

Marketing: The process of raising awareness; targeting an audience; creating publicity through various methods.

Distribution: The way the film gets to screens; distribution company

Exhibition: The way we view; getting the film to a paying audience

Production: The making of the film; pre-production and funding; shoot (format); post-production (SFX)

Media Ownership is dominated by the Big 6 Media coronations. These exist as conglomerates

Conglomerates:  A conglomerate is a large company composed of a number of smaller companies (subsidiaries) engages in seemingly unrelated businesses. A media conglomerate is a company that owns large numbers of companies in various mass media such as TV, radio, publishing, movies and the internet

Cross media Ownership is the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable TV, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities.

The big 6- FOX, SONY, Warner Bros, Universal, Disney, Paramount- they control a staggering 90% of what we read, watch or listen to.

Independent film (indies) - is a film production resulting in a feature film that is produced mostly or completely outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies.

A media franchise is a colleen of media in which several derivative works have been produced from a original work of media- Star wars- indiana jones- shrek.

Media convergence- The combining of two or more mediums. Different mediums are TV/ film/ computer graphics/ radio/ website etc. Media convergence in the film industry can happen in production, distribution or exhibition. It happens when the music industry comes together with the film industry when Adele released the new single for Skyfall.

ill Manors

After viewing the trailer I predict the film would be about drugs, alcohol and troubled teenagers who are vandalising properties.

It looks as if it will be a very violent film which would be full of action.
It shows the stereotypical work class group of people- A.K.A "CHAVS".
IT seems a very extreme negative stereotype- not everyone is on the street blowing up cars.
The typical "People on Benefits"

The Distributor:

Production companies: Microwave
Film London
BBC Films
Aimimage Gunslinger
HEad gear films
Ill manors
Metro technology


Budget- £100.000
Genre- Britsh gansta film
Target Audience - 18 and up- the youths of london- by putting Drugs and violence in it.
Production-











Distribution-















They are independent film

Box office returns-  £715,000 worldwide

 Marketing of ill manors
To be successful films rely on marketing and the distribution
Ill manners is a British film from 2012.

Ill manors is a film written and directed by singer Plan B
He used this as an essential marketing tool alongside his album, he did this by basing his music and film around the same themes.
Plan B also links the film with his music by the film focusing on eight core characters, and their circles of violence as they struggle to survive on the streets each story links with one another and each story can be represented by one of his rap songs.
The production company that worked alongside Plan B to create this was BBC Films, a large British production company who have also produced films such as 'street dance 3', 'an education' and 'fish tank'
BBC films helped finance the film to a budget of £100,000 which is considered very low compared to a film produced in the USA.

Ancillary markets. IT was released on DVD, Blu ray, Download and On-demand
DVD contained footage which was not broadcasted in the cinemas which meant that people who had seen the film in cinemas may want to buy the DVD as it has some extras.
elegised as a soundtrack to the film of the name plan bs ill manors album it went straight to number 1 on the charts
it was a massive help to the publicity and advertising strategy.
It was released in the US on sundance film festival and shown at the greater manchester film festival- non traditional routes that independent films have to take to create awareness- Star wars the force awakens didn't need to do this.

It got a relatively wide release from the independent distributor Revolver (which has its first big success with Kidulthood-the film which helped to begin the current, urban film cycle)
The initial release was successful with over £250,000 taken during the first weekend from 191 cinemas
but in week 2 the number of cinemas fell to 83 and the screen average fell by 65% sky falls cinemas didn't fall nearly as dramatically.
This is very telling and could be read in several ways. Revolver may have concluded that an initial release to capitalise on the strong profile of plan B would need to go wide first but that most of the audience would get to see it via DVD and online later. But it also looks like word of mouth was not strong- no one was speaking about it.

Drew has said that his focus was the 15-25 age group.
BUT in that sense he has done the film no favours the BBFC classified its as "18" certificate
This was due to the bad language, drug scenes and extreme violence
It must have lost under 18 audiences because of this.

Psters, trailers and premiere
- Posters were first advertised on 8th May
-it was advertised in Empire magazine website
-Following this there was the premier
-There were around 8 different posters for the film
-The trailer was release May 2012
The premiere was on the 30th May 2012 in London, Leicester square
This screening was also attended by several British recording artists such as Alesha Dicon, Alexandra Burke, Professor Green, Tine Tempah, Wretch 32, Example and Ed Sheeran
There wasn't as much money spent on these as sky fall and star wars.

There film was then release to 191 cinemas in the UK and Republic of Ireland by Revolver Entertainment on 6th June 2012.
Social MEdia was used as a method of free marketing strategy, he was able to create a Facebook and Twitter page, this meant that he could gain publicity as social media is very popular and used worldwide and this was a very effective method of marketing without having to pay
The social media sites for ILL manors were very popular with the verified twitter page having 3669 followers and the Facebook page having 31616 likes.
There was also a website for the film the website showed many features which gained publicity such as showing the trailer reviews form celebrities a synopsis a link to the album and stills from the filming.

Advantages of a big conglomerate in production and distribution Producdtion
-will be able to take risks when making films
-Wont need to collaborate to secure funding
-Can be more ambitious with film get bigger stars have more special effect travel to better locations
Distribution
-Sheer size and power in the industry- more money and better links related companies ie- Lucasfilm Ltd, Bas robot productions and walt disney studios motion pictures

Walt Disney cooperation Institues and audiences

They own…
                     Marvel
                     Pixar.
                    Lucasfilm
                    Espn


Be prepared to understand ad discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions.

Case study- Star wars the force awakens

It is the largest media conglomerate in the world in terms of revenue. Since its founding in 1923. the company comprises:
-The Walt Disney Studios
-Parks and Resorts
-Disney Consumer Products
-Disney Media Networks

Vertical integration:
Harry Potter-  From the Novels going to the films going to the merchandise going to the harry potter studios to the harry potter world.
The production- Harry Potter was created by Warner Bros in association with Hey day films.
The distribution- Was Warner bros .




Disney Synergies…
  1. Toy Story 3 • Digital 3D re-release of ‘Toy Story’ and ‘Toy Story2’ – teaser trailers for ‘Toy Story 3’. • Blu Ray/DVD combo release of the films included ‘The Making of Toy Story 3’ featurette. • Disney Interactive Studios released ‘Toy Story 3: The Video Game’ prior to the release of the film. • ABC’s ‘Dancing With the Stars’ featured a performance from the film. • Prior to the release the Disney Channel held a ‘Toy Story’ day, showing the first two films and sneak peeks of the third one. Disney and Synergy Lesson Objectives: To be able to identify specific examples of how Disney uses synergy.
Making disney merchandise, selling it at the disney stores, the disney parks and disney studios. 




Hollywood Media Synergy…
1. Why did Hollywood switch its focus to mega-franchise movies?
     In order to make more money 

2. How are mega-franchise movies defined?
     Blockbuster movies (star wars, batman) Through merchandise 

3. How important are sequels to the hollywood film industry?
     very important because if they have create a number 1 film which millions really liked, bringing out more films would continue to keep these fans and make even more money.

4. What is ancillary revenue? How important is it?
  That is derived from goods or services other than a company's primary product offering (e.g. toe, other mercy, video games, books, etc) 

5. How important are video games to the film industry? 

Indiana Jone mega-franchise- 
4 films
A comic book series 
Novels
A tv series 
Video games
attractions at 4 different theme parks
Wide range of toys
a pin ball machine 

Mega-franchise- films rely on the use of spectacle.
High budget productions with expensive set design and special effects.
This works as a "barrier to entry" to lower- budget films, allowing the major studios to continue to dominate the film industry.

Tuesday, 23 February 2016

Representation of Race and Ethnicity

In your opinion is race under represented or over represented in TV dramas.
In my opinion is under represented in Tv dramas although this doesn't mean that it is not present because it is, it just means it's not key in TV dramas. For example Hotel Babylon showed different ethnic groups as immigrants. Ethnicity is also portrayed in Eastenders through the different families- for example the Masoods. Another tv drama with shows race and ethnicity is Luther as he is the main character.




Ethnicity vs race

Ethnicity- An ethnic group or ethnicity is a population group whose members identify with each other on the basis of common nationality or shared cultural traditions.

Ethnicity connotes shared cultural traits and a shared group history. Some ethnic groups also share linguistic or religious traits, while other share a common history but not a common language or religion.

Race- The term race refers to the concept of diving people into populations or groups on the basis of various sets of physical characteristics (which usually result from genetic ancestry).

Race presumes shared biological or genetic traits, whether actual or asserted. In early 19th century, racial differences were ascribed significance in areas of intelligence, health and personality. There is no evidence validating these ideas.


Representation of race in the media can consist of the same sort of rigid stereotypes that constitute gender portrayal.
Stereotyping of race is seen as more harmful than stereotyping of gender, as media representation may e the only experience of contact with a particular ethnic group that an audience may have (especially children and young people)
Racial stereotypes are often based on social myth preheated down the ages.

Race remains a hot issue on Uk TV, because it's always going to attract headline!]Often linked with immigration and questions of national identity- what does it mean to be British in the 2010's?

Alvarado's Race Theory (1978)
Four key themes in racial representation:

  • exotic
  • dangerous
  • humorous
  • pitied
Black racial stereotypes.
Stereotypes: Positive and negative stereotypes are often seen in contemporary British media.
  • Musicians- Jazz, Hip-hop and soul 
  • sportsmen and women
  • comedians 
  • criminals
  • socially dysfunctional
  • prostitue/ sexually promiscuous
  • the stud/ pimp.
Moral Panics. 
Described as a condition, episode, person or group of persons which emerge to become defined as a threat to societal values and interest (Cohen, 1972)
1970s the image of the black mugger
1980s the image of rioter
1990s gangsta, gun crimes etc. 
2000s media focus shifts to Muslims

Tokenism-
Tokenism is a practice of limited inclusion or artistic and/or political representation of members of a traditionally marginalised group, usually creating a false appearance of inclusive practices rather than discrimination. These characters are often represented as blue collar workers. 
E.G Purposely including a member of a minority race such as a black character in an all white cast. 

Middle Eastern origin-
Like other minority groups in the UK, may people of middle eastern origin are frequently represented as…
Blue collar workers (Working class)- shop- workers/ owners, cab drivers etc…
This stereotype most likely originates from old colonialist views which placed white british people as superior and elite compared to those "from the colonies".
Also, when many immigrants from this part of the world began to arrive in the Uk seeking employment, many found job opportunities in the service area.
As with other minority groups in British TV, middle eastern actors were frequently cast in servile roles with the focus of drama being on the experiences of white british,.

Other common stereotypes of people from middle eastern backgrounds are: Studious and well-educated- Jobs as scientists or DR's
Family-oriented.
Patriarchal, traditional and misogynist- reinforced by recent headlines and TV drama story lines about honour killings and forced marriages.
These stereotypes are the result of the clash between western and eastern cultures and religions, with the dominant view (The western view) taking precedence in media texts. 

Islamophobia- 
Since the events of 9/11 there has been a growth in "Islamophobia"- a irrational fear of Muslims as people bent on imposing their religious and political views on the rest of society.
Media texts have perpetuated this negative stereotype through the use of crude and exaggerated stereotypes.
Stereotype: Asian people as terrorists and villains. 

Other minority groups in the UK
Eastern Europeans (EG Polish)- Whilst many people from eastern Europe now live in the Uk, they remain under-represented in British TV Drama.
Recently, both Coronation Street & Eastenders featured Polish workers as cheap labour. Their roles, however, were limited to little more than extras, barely even a "Token" representation of this group!
Their cultural difference and heritage remains untouched upon.
Whilst Corrie has one Polish character, her role is limited to factory worker- another classic example of tokenism. 

Far Eastern Origin
Not common in TV Drama 
- General stereotype:
-Clever
- Computer experts
-technicians, excellent with technology,
- Exclusively Japanese characters in Sci-fi movies.

Hotel Babylon….

Polite black man, giving his assistance, saying hello to passers by. 
"7 years man"
"Never beta blud" 
"Booze, girls" 
"Bro" 
"Man" 
Sophisticated vs stereotypical. 
"Know wha I'm sayinnnn?"
Hair in dreadlocks wearing chains 

Slight zoom shot of Benjamin, when he says "Thats the Benjamin I know", showing he isn't like that any more he regrets his old life. 

Cleaners- Eastern European. Cheap labour. 

Paying for strip tease

Close up of British workers- jump shot between them- showing their posh attire- they must have high authority in this hotel- they look well paid. 

Cooks- Italian- "Ah Madam, Welcome, welcome, welcome to my engine room" kiss of the fingers
"Just get on with it you English Pleb"- angry- rude. 

At the beginning of the clip of Hotel babylon shown, there is a black worker assisting a guest at the hotel. This suggests that he is helpful and as he sees passers by he says hello- suggesting he is polite. This is a representation which suggest a counter stereotype of black people- especially due to his attire, he is wearing a suit and tie and looks very smart. The reason his attire is a counter stereotype is because Black people stereotypically have their hair in dreadlocks, bright coloured clothes with lots of tattoos. This man however do not appear to be wearing any of this things, suggesting he does not hold the stereotype. However he is soon joined by another black character who appears to be an old friend. This character is seen as very stereotypical for a black man. He uses words such was "Man", "Bro", "Blud" stereotypically suggesting people of black racial background speak in such an informal way. This character also says about having a party where there will be "Booze and girls", this shows where this characters priorities are. Stereotypically suggesting black raced people like to party and are key to the male gaze- they want to look at girls. The scene shows the sophisticated counter stereotype vs the stereotypical.  When the stereotypical character says "That's the Benjamin I know" there is a zoom shot on Benjamin's face, showing he is uncomfortable and not happy about who he used to be, he is happy in his job as he mentions "It all comes with the job".

The next scene we see the ethnicity of eastern european workers. This automatically represents the stereotypical eastern european worker as a cleaner- this is cheap labour. These cleaners then enter a room with an older asian male sitting on the bed. The camera then pans to 2 piles of money, this implies he is wanting something from these women. He then turns of the radio, suggesting he is waiting for a strip tease. This creates a very negative stereotype on this character and his ethnicity because it implies he is paying for the male gaze to exploit these women's bodies for his own enjoyment. Additionally, stereotypically Asian people tend to be very clever and therefore have well paid jobs, this represents how he would be able to fund for this exploitation of these women and it wouldn't even affect him. Especially as it eels to be quite a lot of money on the table. 

The net scene we see two british workers. Shots jump from either character. This helps show how they are dressed. This use of outfits as mise-en-scene help show their ethnicity as it stereotypically shows they are well off and have lots of money, this may imply they have a good job- they must be very high up in this hotel. 

Tuesday, 9 February 2016

Representation of age

Stereotypes of old age…
Sociological studies show that when older people appear in the media they tend to be portrayed in the following dimensions:
1) As Grumpy- conservative, stubbier, resistant to change.

How has Catherine Tate represented 'nan'?

  • Is she stereotypical?  
Yes because she is grumpy and a bit senile.
  • Why? 
As she is being very rude about her great-grand daughter and talking in a old sounding voice- not all old people speak in this way.
  • Look at her iconography.
She is wearing a stereotypical knitted jumper and a shirt with the slippers. 
  • What genre of programme does she exist in? How does this affect the representation? 
Comedy, this would have affected it as they would have twisted the view of these ages to get the laughs/ 

2) Older people are also portrayed as,
enjoying a second childhood- as reliving their adolescence and engaging in activities that they have always longed to do before they die.
Or just a bit cheeky.

3) Older people are also represented as pitied, dependent or an economic burden- helpless and dependent on other younger members of society or family- economic burden.



Youth: 
Positives- Active
sociable 
innocent 
strong
long future ahead 
Adventurous
Fun

Negatives- Lazy 
rebellious
rude
hormonal
Vulnerable
Naive 
dependent 

Old people:
Positives- Wise
Authoritative
Well educated
Freedom
Wealth
Stability 

Negatives- Weak
Vulnerable 
Fragile
mentally incompetent 
not in control of their own bodies 
lonely 
dependent
boring 
unwilling to try new things. 


Waterloo road: Camera, mise en scene, editing sound for representation of age
write a 700 wird Essay including a comparison of age representation (strauss) 
In what way do these representation conform 


Adults- protective, take control, in charge, calm, suit and ties, standing still keeping them all moving. brave, putting herself at risk 

Young: scared, screaming, helpless, uniforms, untidy, top button undone, "Not your wife anymore" "Im pregnant"  jumpers, hugging

Graffite on the wall

Same ages but uniform has more authority- police uniform/ fire 

Fade to black at the end








The clip of waterloo road which we watched portrays age by various ways. Through the editing camera, sound and the miss-en-scene. Even though there are not many different ages shown in the clip, it is still a very clear representation of age.

Firstly, when the alarm first goes off there is a far shot showing the teachers keeping the students moving through the corridors to leave the building. This is a representation of age because it shows how the teachers are in the power herding the younger alienated and dominate students. Also it is a good representation of age because it shows how those who are older are putting their life at risk by staying in a building which is on fire to make sure these children get out safety. This far shot also shows the students herding like sheep following each other. This represents how when necessary teenagers can be responsible and obey. Also the camera zooms on her face showing the panic. Even though they are not friends or related the teachers are still worried for the lives of the students. When there is a scene of a girl character trapped in a toilet by the fire. This camera shot was hand held. This is ironic because even though she is alone in the toilet, the hand held camera implies someone is watching her- when they are not. The use of a close up of a hand on a window shows how these students are helpless and trapped. This is a representation of age because it creates a negative stereotype that when students are alone they are helpless and cannot do anything. Yet this is contrasted by the fact there is a teacher with them (when they are trapped at the door as it is locked) and she is the one who is passed out, the students are the ones trying to get them out- making it seem like the older generation is the helpless one (in this instance anyway).

The sound form the beginning helps the representation of age. This is because the tone of voice and the words the teachers say convey how calm and together the teachers are begin to help protect these terrified students. For example, the head teacher says "Go, Just Go" and "Right just go in the car park, Quick Quick" These commands show how she has the power and the students just mindlessly obey to her. The tone she says this in is very stern and powerful, this represents how adults hold more power over students. Also the teachers kept saying things such as "Quick the exit is straight ahead", this is quite patronising as it implies the students do not know where they are going even though they spend all day 5 days a week in that place, so it would be very likely for them to know where they were mean to be going- yet the teachers still say this- perhaps this is their panicking just shown in a different way when compared with the students. On the other hand, the tone of voice from the students is very informal- they don't feel the need to talk proper- seeing as they are scared it wouldn't matter too much. Saying words such as "Oi" suggest this panic because they are saying it to a teacher which they shouldn't/ wouldn't be saying to her if they were not scared. Additionally the student saying "I'M PREGNANT", this is a very negative and common stereotypes against female teenagers. This therefore  represents teenagers to be reckless.